Unveil a smile that truly shines with Colgate's first-ever Purple Toothpaste. Powered by Purple Brighteners, Colgate Visible White Purple Toothpaste instantly colour-corrects yellow tones. This advanced whitening toothpaste has micropolishing crystals not only removes surface stains but also delivers a whiter, brighter, and shinier smile. Enriched with fluoride, it offers enamel-safe teeth whitening that’s gentle enough for daily use.